We specialize in a range of events from weddings and graduations to surprise proposals, baby showers, and birthday parties—but our focus is always on the people.

Emotional Storytelling

Creating moving arts of work to look back on, to remember dearly

Connection

Focused on heartfelt moments, of joyous to silly, intimate to romantic

Timeless Feel

Directing and editing in a way that feels timeless and nostalgic

Inclusivity

Being respectful of families and individuals consistently

Jodi Boten

Founder of Heartfelt Luxuries | Photographer | Videographer | More

Known for capturing all the moments you might miss, going above and beyond, and turning media into something to treasure forever.

Jodi is a creative storyteller that finds the most beauty in showing raw moments between individuals and families, focusing on the connection and love during a celebration.

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Jay Boten

COO / Audio Specialist / Second Shooter

Jay has an extensive background with music and DJ as well as logistics and operations.

Her background has helped with creating emotional soundtracks that speak directly to our clients, as well as planning logistically to do larger projects. She also joins as a second shooter.

Welcome to Heartfelt Luxuries

Where media meets nostalgia. We specialize in a range of events—from weddings and graduations to surprise proposals, baby showers, and birthday parties—but our focus is always on the people.

We bring a storytelling, documentary-style approach to every event, ensuring a consistent and timeless aesthetic that you’ll treasure for a lifetime. But what truly sets us apart is our heart. We are deeply committed to inclusivity and connection, ensuring every family feels seen and respected. We approach every shoot with reliability, transparent communication, and compassion.

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The Story of How We Got Started

Originally, we started as part of Optimum AdVantage to offer media services to individuals and families. This was because during COVID, many businesses and families were affected and so there was a fine line between business and personal. Seeing that in most cases, people adjusted to change by either starting their own business during these layoffs or providing gig opportunities to help people get by.

Why We Decided to Turn It Into a Separate Brand

As we grew, we saw a need to separate personal from business. The best stories we made focused on emotional storytelling and everything leading up to it. 

Heartfelt Luxuries Mission

We started refining our focus to capture intimate moments, to joyous and silly highlights. This has always been our mission to create media that makes you look back at it with nostalgia.

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