
Emotional Storytelling
Creating moving arts of work to look back on, to remember dearly
Connection
Focused on heartfelt moments, of joyous to silly, intimate to romantic
Timeless Feel
Directing and editing in a way that feels timeless and nostalgic
Inclusivity
Being respectful of families and individuals consistently

Jodi Boten
Founder of Heartfelt Luxuries | Photographer | Videographer | More
Known for capturing all the moments you might miss, going above and beyond, and turning media into something to treasure forever.
Jodi is a creative storyteller that finds the most beauty in preserving something that can never happen quite the same way twice. I approach every experience with the same excitement between individuals and families, focusing on the connection and love during a celebration.
Jay Boten
COO / Audio Specialist / Second Shooter
Jay has an extensive background with music and DJ as well as logistics and operations.
Her background has helped with creating emotional soundtracks that speak directly to our clients, as well as planning logistically to do larger projects. She also joins as a second shooter.

What Sets Us Apart
We specialize in a range of events—from weddings and graduations to surprise proposals, baby showers, and birthday parties—but our focus is always on the people.
But what truly sets us apart is our heart. We are deeply committed to inclusivity and connection, ensuring every family feels seen and respected. We approach every shoot with reliability, transparent communication, and compassion.
The Story of How We Got Started
Originally, we started as part of Optimum AdVantage to offer media services to individuals and families. This was because during COVID, many businesses and families were affected and so there was a fine line between business and personal. Seeing that in most cases, people adjusted to change by either starting their own business during these layoffs or providing gig opportunities to help people get by.
Why We Decided to Turn It Into a Separate Brand
As we grew, we saw a need to separate personal from business. The best stories we made focused on emotional storytelling and everything leading up to it.
Heartfelt Luxuries Mission
We started refining our focus to capture intimate moments, to joyous and silly highlights. This has always been our mission to create media that makes you look back at it with nostalgia.
FAQS
Can you do sneak peeks?
Yes — it is considered an expedited service in order to prioritize your project before other people in the queue. Terms do apply and a copy of it will be shared at the same time as the invoice/contract.
Videography packages with feature films and recaps takes us between 3-5 weeks to edit.
Photography packages take between 5-10 business days.
Do you film elopements?
Absolutely!
Who will edit our wedding video?
All footage we film is edited by me and an in-house audio technician. See above.
Do you film destination weddings?
Definitely! We’re available for destination weddings. If your event is located in a service area, there are no additional fees. If it is outside of our normal service areas, there may be an additional fee for reasonable accommodations.
Are there more people involved with your service?
A second shooter may join if:
We’re hired for multiple services.
Or if the client would like a second shooter within the same service.
